September 22, 2022

Shein launches exclusive menswear collection in Mideast

categories : fashion

Shein, a global online retailer of fashion, beauty, and lifestyle products, has announced the launch of its first-ever exclusive menswear capsule collection in the Middle East in partnership with popular fashion influencer ‘Moha’.

SheinxMoha is dedicated to celebrating the bold tastes of the modern Arab man, with trendy urban apparel that provides the right balance between comfort, individuality, and style. Everyday essentials reflect form, fit, and function, while offering the flexibility to effortlessly switch between leisure, sports, or home.

The collection features two style categories: Energy, for young Gen Z males aged 16-24 years; and Casual, tailored to men aged 25-30 years. Casual pants, chinos, shorts, button-down shirts, hoodies, and athleisure form the staples of both themes, with many pieces featuring custom illustrations.

Energy

Edgy and trendy streetwear caters to an active, sporty lifestyle. Shades of green and blue are set against artworks inspired by the Japanese Ukiyo-e movement, while fusing techniques like splicing and contrasting with ribbon trim embellishments.

Casual

Versatile outerwear for any occasion that doesn’t compromise on comfort. Breathable, crinkled fabrics in shades of white and khaki exude simplicity and elegance, while special cuts and Henley collars add to the masculine charm.

tradearabia

fashion

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