September 2, 2022

Bayut, dubizzle lead property advertisement clean-up initiative

categories : real estate

Bayut and dubizzle have also reinforced their commitment to create a more trustworthy environment by leveraging smart data integration thanks to their recent collaboration with Dubai Land Department (DLD).

The leading property portals have also initiated the process of removing thousands of listings for sale on both platforms with an invalid Trakheesi permit in an effort to create a more safe and transparent ecosystem for property seekers.

Bayut already had a headstart in the validation system with their exclusive authentication solution, TruCheck, that gained momentum over the last couple of years for bringing in more accuracy and credibility to the property classified space.

Notifying clients

Following their latest partnership with the government entities, Bayut and dubizzle have taken this a step further and taken the onus of notifying clients since the start of the summer to update the status of their listings with valid permit numbers and accurate trade licence details. After the extensive campaign to educate the market, with the help of DLD’s data collaboration, Bayut & dubizzle are now taking down listings which have not been updated as per the requirements of the regulatory authorities to better serve the consumers' needs.

Working closely with the DLD, Bayut and dubizzle have expedited updates to their backend technology to rapidly identify listings which are not in-line with the regulations and instruct brokers on how to manage their account to avoid the pitfalls of non-compliance.

Commenting on the initiative, Haider Khan, the CEO of Bayut & dubizzle and Head of EMPG Mena said: “As the market leaders, we are aware that we have a huge responsibility towards our partners as well as our end-users in not only educating them on the expected norms of advertising property listings but also making sure everyone works towards creating a more transparent environment. By taking the lead to remove non-compliant properties, we will be able to provide more exposure to authenticated properties. This in turn will be much more rewarding for brokerages who make it a priority to follow practices to create a more trustworthy environment and will also tremendously benefit our end-users by showcasing properties that are truly available. We look forward to our collaboration with DLD in creating a safe and transparent market for Dubai property seekers from across the world.


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