November 10, 2021

GHM appoints GHC Asia as lead agency for media outreach

categories : tourism

General Hotel Management Ltd (GHM), creator of stylish hotels and resorts, has appointed luxury travel and lifestyle communications specialist, GHC Asia, as their global PR lead.

GHM is the manager of The Chedi Hotels & Resorts, which are found in some of the world’s exotic travel destinations.

GHC Asia’s remit covers GHM’s key source markets comprising Greater China and Southeast Asia as well as the Middle East, USA and the UK.

Through its offices in Singapore and China, GHC Asia will provide strategic counsel on transcontinental media outreach, content development and brand communications in partnership with a network of agencies, including GHC Asia’s partner agencies in the travel & lifestyle network, including Dubai-based AllDetails for the UAE and Zapwater Communications for the US.

The team will also be supported by Spotlight Communications in London.

GHM has conceptualised and operated a collection of acclaimed properties in some of the world’s exotic destinations over the years. Each property embraces the brand’s philosophy of ‘a style to remember,’ melding contemporary interpretations of Asian designs with local archetypes and details for inspired, memorable spaces.

GHM Executive Vice President of Sales and Marketing Clement Koh said: “GHC Asia shares GHM’s passion for inspirational travel and hospitality excellence. Their cross-regional market intelligence and acumen on luxury trends synergise with our business strategy for the new era of travel.

“We believe that this partnership will be instrumental to GHM’s expansion plans marked by our 30th anniversary celebrations in 2022.”

GHC Asia Founder and CEO Paul Hicks said: “For three decades, GHM has established a legacy as the frontrunner of sophisticated design experiences and heartfelt hospitality. We are thrilled to have this opportunity to share their visionary philosophy through integrated communications campaigns together with our partners.”

GHM currently operates four properties in Europe and the Middle East with eight new projects in the pipeline, including the launch of The Chedi Katara Hotel & Resort within the Katara Cultural Village in Doha, Qatar in 2022.



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